Trend Alert! Boxed Water

Part sustainable water company, part art project, part philanthropic project, and completely curious.  Boxed Water Is Better, is a boxed water company.  Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - the developers at BWIB found that it shouldn’t be bottled at all, but instead, boxed.  So they looked into the past for inspiration in the century old beverage container and decided to keep things simple, sustainable and beautiful.  About 76% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed.  BWIB ships their boxes flat to their filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled.  The flat, unfilled boxes they can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles.  Their cartons can also be broken down to their original flat state, and are recyclable in some areas.  The Carton Council, www.recyclecartons.com, is continuously adding new carton recycling facilities throughout the country.  BWIB is also giving 20% of their profits back to the resources the product is composed of – water and trees.  Not only does it simply make sense, but they really enjoy supporting water and forestation organizations as part of their company ethos and way of thinking to give back and participate.  All that + an overarching focus on simple and beautiful design that compliments their brand, as well as the spaces it’s sold and consumed: Boxed Water Is Better.